Theme: Letterbox Sub-Theme: Nostalgia
The letterbox was formerly an integral part of our communication, but in the present-day, with the rise of text messaging, email and social media, receiving a letter in the post is starting to become somewhat a thing of the past. Despite such changes, the letter remains as an important form of communication, with the letterbox still a necessity in our current age. Often marking the entrance to one's property, letterboxes are often personalised/ decorated yet overlooked in our everyday experience. For the purpose of this assignment, we utilised the theme of the 'letterbox' to convey the notion of the 'everyday aesthetic'- something which exists in our everyday lives but is often taken for granted. Whilst generally considered to be a mundane and banal object, the letterbox also signifies an important symbol of a bygone era of communication. Therefore, the sub-theme of nostalgia was chosen to represent the sentimental value often associated with receiving a letter in the family letterbox. Through the use of the sepia effect and filters to create an 'aged' and 'grainy' affect, we have aimed to evoke memories of the audience's childhood regarding the excitement and joys connected to receiving a personal Birthday/Christmas card or letter in the mail. Additionally, the use of Aroa Escobero's "Gymnopedie Improvisation" furthers this sense of nostalgia, as the classical genre of the music automatically immerses the audience in the past. At the conclusion of the clip, the subtle 'ripple' transition from a sepia to a full-colour photograph serves to emphasise that while such memories largely remain a thing of the past, for the meantime, the letterbox still remains in our present-day lives.
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